amb.directory

The directory for Apple Messages for Business

See how brands run AMB for support, booking, and commerce — plus clear guides on how to apply, get approved, and ship best practices.

Browse Brands How to Get Approved

What It Is

Native messaging on iPhone — not another app download

Apple Messages for Business (formerly Business Chat) lets customers message brands inside the Messages app. Conversations support rich links, list pickers, time pickers, authentication, and Apple Pay — without forcing a separate download.

Brands go live through an Apple-approved Messaging Service Provider (MSP), register in Apple Business Register, and pass Apple’s Experience Review. Entry points include websites, apps, Maps, and conversation URLs on bcrw.apple.com.

Directory

Brands running Apple Messages for Business

Real AMB deployments across travel, retail, telecom, finance, and more.

View All Brands→

Apple

Retail & eCommerce

Apple uses Messages for Business patterns across its own ecosystem as a reference experience for the channel.

supportcommerceapple pay

Burberry

Luxury

Luxury retail customers get styling help, order support, and concierge service through Messages for Business.

conciergecommercesupport

Discover

Banking & Finance

Cardholders message Discover for account questions, fraud alerts follow-up, and payment support via AMB.

Four Seasons

Luxury

Luxury hospitality brand offering guest messaging for reservations, in-stay requests, and concierge experiences over AMB.

conciergebookingsupport

Hilton

Hotels & Hospitality

Hotel guests use Apple Messages for Business for booking help, stay support, and concierge-style service without leaving Messages.

supportbookingconcierge

Home Depot

Retail & eCommerce

Retail customers message Home Depot for product guidance, order support, and store help through Apple Messages for Business.

supportcommerceaccount

Get Started

How to get Apple Messages for Business

Three gates every brand clears before customers can message them in iMessage.

01

Choose an MSP

Apple requires an approved Messaging Service Provider for platform access and compliance.

02

Register with Apple

Create your account in Apple Business Register with a corporate Apple Account.

03

Pass Experience Review

Your MSP submits the experience. Apple reviews UX quality before you go live.

Guides

Approval, application, and AMB best practices

How to Get Approved by Apple

Experience Review, what Apple checks, and how brands go from test to commercial.

How to Apply for Messages for Business

Apple Business Register, MSP selection, and the steps before you build.

AMB Best Practices

Patterns from live deployments — support, booking, commerce, and concierge.

Explore the AMB directory

Browse live deployments, learn the approval path, and build experiences that meet customers where they already message.

Open the Directory